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We are
a Lebanese owned and operated company founded in 1993. First launched in
Lebanon on February 15, 1993, Future Television, although the youngest of the
Lebanese stations back then, became the nation’s fastest growing station.
Supported by a large capital, advanced technology, wide coverage and an
excellent image quality, Future Television triggered competition on all fronts
in the Lebanese TV market.
In the beginning of a post-war epoch where people were seeking quality of life,
peace, family ties, reconstruction, culture and development, our main targets
were to encourage a family audience and to provide a new outlook for the
Lebanese youth. For that, Future Television took off with a sweeping reputation
for an eccentric funky look, extensive family programming, an Oriental-Western
promotional blend and a diversity of public awareness messages; all in all, an
optimistic view of the future.
On
October 1994, Future Television started a trial satellite broadcasting over the
footprint of Arabsat 1D. The testing period lasted two months and left an
audience, mostly in the Arab World, asking for more. Shortly after, following
the huge success of the initial experiment, we launched Future International on
our transponder on Arabsat 2A.
In less
than a year, Future International grew to become one of the leading Arab
satellite stations gathering the highest audience ratings in the Gulf, Egypt
and the Levant. Ever since, Future International has been an 18 hour open
window to Lebanon for the Arab world, North Africa, and South Europe. Like
Future Television, Future International is a family TV that promotes Lebanon as
a place for reconstruction, civilization, prosperity, coexistence, fun and good
times.
In 1996,
in compliance with the new Lebanese audio visual law, Future Television
restructured its ownership. Future Television now has around 90 new
shareholders, all from the Lebanese business, social and media elite.
Since
the very beginning, we have successfully maintained two important
characteristics of Future Television: (1) preservation of our Lebanese identity
and (2) quality production rather than easy-to-market production.
On the Internet, Future Television was the first Lebanese Television company to
establish a presence on the World Wide Web in March 1996. With an increasing
number of daily hits, our website continues to be a reliable reference for
Future Television viewers and fans worldwide on one hand, and a connection
linking Lebanese abroad to their mother country on the other.
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